Grōw · the book

Building is a craft. And a craft is something you can train.

The training for anyone building a business with essential oils. Rank by rank, from your first conversation to the top, with four builders beside you, each doing it their own way.

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Also available separately in Dutch and German.

The book Grōw by Tanja Thielen, English edition, in 3D.

Not a book to read. A training.

Almost everyone who starts with essential oils says the same thing first: “I don’t want to sell”. Grōw shows that selling is nothing more than listening so well that you offer exactly what someone was already looking for, and that you can learn it. At almost every chapter you get something to do: a conversation, a list, a task. You climb rank by rank, you build your first Power of 3, and you discover how duplication grows your team without you having to pull, push or convince anyone.

Four builders, and you’ll recognise yourself

You don’t climb alone. Doris, Amanda, Jenny and Tom build the same business, each from a completely different life and with their own voice. They don’t exist as real people; they’re made from the many builders I’ve worked with. And still, chances are you’ll see yourself in at least one of them, sometimes painfully precisely.

What’s new in this Grōw

Remember the first Grōw? This one is written entirely from scratch. Here’s what was added.

01

Four builders to recognise yourself in

The same business from four very different lives: gentle and personal, with systems, in the spotlight, or between the football pitch and the kitchen table.

02

The craft, step by step

The four skills every rank rests on, with a task at almost every chapter. You don’t read about building, you do it.

03

Every rank its own blend, tied to who you’re becoming

Eight roll-ons, not as a product but as an anchor for the person you’re becoming. The scent doesn’t do the work, you do the work, the scent remembers it for you.

04

An appendix that’s always right

The numbers, the ranks and the plan are online and kept up to date. So everything is correct on the day you look it up, even when the plan changes.

05

A little further every month

A book is finished, the craft isn’t. Anyone who wants to gets one thing each month that didn’t fit in the book: something about ranks or structure, or a question that came up in my own team.

Free to get started

You don’t need to have finished the book to begin. The focus map is the worksheet where you draw out your own structure: who you enrol, who goes where, and what you’re building towards. Print it out and put it on the wall.

Keep learning, a little further every month

Leave your email address and I’ll send you one thing each month that didn’t fit in the book. Small enough to read over a cup of tea, concrete enough to act on straight away. You’ll get the focus map in your inbox right away.

Tanja Thielen, author of Grōw.

I’m building right alongside you

I’m Tanja. I’ve been building with essential oils for twelve years, and I led my organisation to Blue Diamond. In an organisation that size, gaps appear over time: a place where the structure grew thin, where a leader stepped away. Those are the gaps I’m now filling with gold.

That’s kintsugi: you repair the break with gold, and it’s exactly there that it becomes stronger and more beautiful than before. For me that means building with leaders who are gold themselves, with the right technique and structure, instead of carrying it all on my own strength until I fall over.

Everything in Grōw is how I do it myself now, with what twelve years have taught me. You build right alongside me.

doTERRA is my home, because it mirrors my core values and I have the best and kindest colleagues I could wish for: people who move through life consciously. That, to me, is GOOD.: building a good life together, for life.

doTERRA-certified
doTERRA Certified Essential Oil Specialist
doTERRA Certified AromaTouch Advocate
doTERRA Certified Business Builder
doTERRA Certified Essential Oil Safety Advocate

and a certified AromaTouch Trainer, so I train new practitioners myself

Read on

The online appendix with all the numbers, ranks and the blend cards to download. And the critical questions, answered honestly: isn’t this a pyramid scheme, why are the oils so expensive, do I have to become a salesperson.